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I’ve taken a business course in college that covered things like this. There’s plenty to learn by dissecting the many, many levels of failure involved.

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I would be most interested to read about that, can you provide a reference or links?

Sadly, no. It was over a decade ago. I don’t remember the cases nor do I have the books or paperwork.

Fortunately, case studies are really easy to find online. Try searching for “case studies in brand management”.

In college, I studied the failed merger between GM and Ross Perot’s Electronic Data Systems (EDS). Essentially a study on egos and cultural incompatibilities.

https://www.nytimes.com/1989/03/26/magazine/gm-vs-ross-perot...

It does really boil down to having a leader with nobody left around them that feels comfortable challenging their view of reality.

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