They can probably trade mark it for social media (unless someone already has), but are highly unlikely to be able to trademark it broadly, which clearly is the intention.
𝕏 is a pre-existing symbol used by, and part of a standard character set for, software. You could probably get a trademark on it for a company selling apples, but I highly doubt you could for a software company.
"used by" is pretty debatable. Its a fairly obscure character. I don't think being in unicode by itself is sufficient enough to count.
Or to any number of business domains. See the trademark registration for "Wagatha Christie":
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00...
They could also apply for multiple trademarks with small additions if they launch a new product:
𝕏ₚₐᵧ
Unicode already contains exactly it, it's a mathematical/scientific symbol, even if they did get the trademark in that category (which I doubt) they will never be able to enforce it. With trade marks, if you don't successfully protect them, you loose them.