Twitter destroys its brand by renaming itself X, Mastodon user numbers soar

techcrunch.com

7 points·PaulHoule··5 comments

From the viewpoint of the Fedi, it is good that Twitter users leave in not one exodus but that a few of them leave now and a few leave later. Musk’s strategy of doing something outrageous every time he drops out of the news cycle will keep them coming at a rate we can absorb.

"Destroyed it's brand by renaming itself..."

Yeah, just like renaming the company "Meta" destroyed Facebook. If Twitter ends up being destroyed the change of names will be the least of the factors leading to that demise.

That was a rename of the parent; this is a rebrand of the consumer product; completely different.

The Meta situation is a bit like when (and I promise I am not making these silly names up) Burger King's parent "Tricon Global" renamed itself to "Yum! Brands". Few consumers have ever heard of either Meta or Yum! Brands.

The Twitter situation is more like if Burger King renamed itself 'Y' and replaced its iconic logo with a 'Y' on a scratched black background (see Twitter's awful new iOS icon). It is far more likely to be jarring/confusing/offputting to consumers than the demise of Tricon Global (just a terrible name, replaced with an even worse name) or the birth of Meta.

Yum! doesn’t own Burger King. They own Taco Bell, KFC and others.

Oops, yep, you're right.

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