WTH, I totally 100% thought this was Musk's new company. There is already a company called X by Alphabet, what a goof.
I do not understand why anyone would think that it's a great idea to do a this major rebranding of an existing company with a well-known brand.
Thiel was one of the largest donors of Trump in 2016, is a true darling of the alt right so of course Musk must rub shoulders with them.
Between the erstwhile x.com and Confinity the company which launched PayPal, the latter succeeded, gobbled up x.com so now of course Musk must show to Thiel that he can make a successful payment company called x.com. He must.
That's the reason for all this bullshit, I am certain.
one-upmanship?