Where does Twitter fit into being useful technology with which to colonize Mars?

Think the fact that the engineering problems Musk demonstrated some aptitude for finding solutions to were also vaguely related to his stated aspiration to colonise other planets actually perfectly fits the armchair speculation that Twitter is just an addictive distraction from hard science which he's pursuing out of sheer hubris, not because of any grand vision but because he said he could do better than the people in charge and people liked his posts