I care, and I've basically stopped using my iphone for anything because the web is an abysmal experience full of ads even with the maximum amount of ad blocking possible on iOS. I hate the iPhone and the only reason I haven't switched back to android is that it seems to manage to, somehow, still be even worse. We are well and truly on the other side of the enshitification event horizon on mobile, and it looks like Google is doing it's best to make sure the web keeps up on the desktop too.