My friends love giving this "value" based on need and benefit example.
The obvious counter example is water. We need it to survive, often. Yet it's basically free. So don't tell me you can just charge based on how important and useful something is.
The obvious counter example is water. We need it to survive, often. Yet it's basically free. So don't tell me you can just charge based on how important and useful something is.
(Also, water is definitely not free unless you’re literally collecting rain or going down to the river yourself. And even that has costs associated with it.)
I have tons of friends that tell me to price my saas through the roof because "look at the value!!!" ignoring that there are alternatives to it that are basically free, like a piece of paper.