I was a Twitter user from 2007-2022; I bailed out around the time Saint Car started purging journalists, though briefly returned for a joke when mention of the dread term 'mastodon' was banned. While I was quite annoyed to lose Twitter, I think the ill-thought-out rebrand is _extremely_ funny, and look forward to his realising that he doesn't have anything sensible to call retweets. Or, er, Twitter video.

We are seeing the _worst rebrand in all of history_ unfold in real time, before our eyes. There's something special in that.