That's not what he means, he's saying the pressure to constantly publish original research (the more original the better!) creates these incentives to become a rat, that is, to cheat.
Ed: to be clear, the one making the argument about publishing pressure in a sensible way is https://news.ycombinator.com/item?id=36881029
Observing that fixing the latter might eliminate most of the behavior doesn't mean you think the behavior's good.