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I've found DDG to be worse than Google and no better than Bing from a search result quality perspective. Google may be showing a lot of clickbait, but Bing/DDG seem to show me links to ads from every possible entity that might want to sell me something associated with that search term, before showing me a lot of clickbait.

I'm probably going to a paid search provider.

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DDG being similar to Bing does make some sense, as I seem to remember that it’s one of their major sources? As for ads, DDG kindly lets you disable them entirely under the settings menu.

I personally find Google to be almost unusable now results-wise, and DDG has been better. Not always great, but at least consistently better.

I should have been clearer when I said 'ads'. I mean that Bing/DDG seem to front load anyone selling something related to my search term before giving me actual info about my search term. Google at least seems to try and put something relevant on the first page.

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