He also doesn't actually describe what it is. I don't think he knows any more than the people he's complaining about.
I think your comment dismisses the article without giving a compelling reason why.
“It’s an approach to problem-solving based on a few easy-to-grasp principles that sound obvious:‘Show Don’t Tell,’ ‘Focus on Human Values,’ ‘Craft Clarity,’ ‘Embrace Experimentation,’ ‘Mindful of Process,’ ‘Bias Toward Action,’ and ‘Radical Collaboration.’”
All of those are pretty sound principals proven to be effective by most innovators though. Screaming at people is easier than actually learning to be effective, and I suspect is the root of his outrage.