It's not satire, but it's definitely not serious :)
Like, I actually believe "do unforgettable work" is great advice.
But it's hard to get people to stop and consider what "unforgettable work" looks like.
Same with the other "productize yourself" stuff. I've been seeing a lot of it lately, and I thought it would be fun to make an over-the-top guide. Here's an example:
[0] https://www.productizeyourself.co
I guess I enjoy flirting with extreme beliefs, even if I'm not committed to them haha