PII is much broader than most people understand because reidentification of what amateurs would see as deidentified data is easy (often trivial), and, as a consequence, to be useful for research data is often not fully deidentified.
EDIT: As an example, the HIPAA safe harbor deidentification standard requires removing 18 kinds of identifiers, including, as one of them:
All geographic subdivisions smaller than a state, including street address, city, county, precinct, ZIP code, and their equivalent geocodes, except for the initial three digits of the ZIP code if, according to the current publicly available data from the Bureau of the Census: (1) The geographic unit formed by combining all ZIP codes with the same three initial digits contains more than 20,000 people; and (2) The initial three digits of a ZIP code for all such geographic units containing 20,000 or fewer people is changed to 000