They listed a $900k position for someone who does machine learning platform planning. Every single recommendation you see on Netflix is powered by machine learning and has for a long long time. It is the core of their business and impacts every single user interaction with the product. And as the linked article itself notes the job isn't about content generation. Tying this into the AI hype is really disingenuous.
edit: And looking at level.fyi Netflix was paying the same last year for ML talent.