I wish you the best of luck if it's a real programme and not just grant & subsidy milking. That sounds really offensive, but it's not meant to be.

Do any of the alumni have a web-presence? Perhaps you could either link to their websites; or you could host small "about" pages for them?

You're going to get people thinking that this is just another quango product - something created to use a budget from some government organisation - so how could you address those concerns? How can you show that you're different?