Sure, yeah, maybe that's all it is, a scam that's totally transparent and obvious to every random internet commenter but totally non-obvious to the simple and gullible marks on Sand Hill Road.
Or maybe, just possibly, there might be more to it.
Perhaps it takes a little more effort to understand than just piling on to the reflexive groupthink cynicism which passes for conventional wisdom around here.
(Disclaimer: I have no association with this project, haven't gotten my irises scanned, don't own the token, haven't invested any effort to understand it. But I've been around long enough to recognize the smell of reflexive groupthink cynicism, and to profit by betting against it.)