People justify the latter by speaking about companies wanting control over employees' environments, but IMHO that shouldn't be allowed either. This is also why "zero trust" is problematic; they want to replace humanity with centralised control.
Governments are scared because they realise cryptography is being used against them.
Now users should realise the same.
Strong encryption is classified as a weapon for good reason. Just like you'd want a gun in your hands, but not one pointed at you.
Then again, the fact that you call them "consumers" instead of "users" already shows what side of the debate you're on.
No they don't. No single person on this planet wants this. What they want is to be allowed to buy/stream/consume stuff with as little friction as possible.
You're barking up the wrong tree mate.