> Is there any chance of a hard fork?
We'll build our own internet! With blackjack and hookers!
More seriously, I see echoes of the gentrification cycle. At the end of the cycle nobody wants to live in the soulless corporate hellscape they've helped create, so they follow the cool kids to the next up-and-coming neighbourhood. It works for social media sites, so why not for an entire protocol?
If you can figure out a protocol where ads don't work, I'm in.