"Unbricking" will hopefully work automatically, because there is no other option. But that can also fail and there is no way to know, or influence it.
I use bricking in the definition of mobile phone tinkerers .. there are many results for unbricking btw, but I just checked and with the first result it seems that Apple now uses unbricking for activating a new device. Because technically before, it is also just a brick - but here I would agree, that it is not a appropriate term, but rather should be for somehow broken devices.