Let's take the coffee analogy a little further. Not only is some hippie giving away coffee with a "do no evil" license, but just down the road there is a large market, where many people have come together to give away their own special variants of coffee.

Over time, the many and diverse people in the market (which some might call a hippie commune, but the MBAs in the crowd would probably disagee) have agreed on some common best practices for licensing their coffee, which allow it to be mixed to form special blends etc. Some of the best practices are outright subversive, and have led, through network effects, to some of the coffee from this market appearing in many Starbucks coffees -- which are marketed as "fair trade". Although many of the people who buy them aren't aware of the details of how this obscure market has made the world a better place.

Now back to our hippie and his coffee, which doesn't meet the norms of the market, so cannot be included in its blends, and cannot contribute to the ongoing network effect. Is the hippie actually going to leave the world better than it was before?