I agree with the sentiment that what matters most to the customer is what should be front and center in marketing. In my opinion what is shown to the customer is a direct indication of the respect level that a company has for their customers. Ever try to buy a domain name at GoDaddy? They bombard you with offers for email, hosting, SSL certs, page builders, etc... To the point that it's amazing they have any conversions at all. I didn't need SOPA or elephant incidents to want to leave. I left long before that because I was sick of being treated with such low regard as a paying customer.
Key takeaway here is the part about A/B testing, especially when you look at the laptop sites of apple and dell comparatively. Long term engagements (like the examples of luxury items, cars, etc) are tougher to track conversion on, but social stats like shares and likes can help to demonstrate their effectiveness. Great article.
Thanks very much Nickler, kind of you to say.
Really liked the idea of pairing your product with a problem. While you may know that you are solving a problem it can be helpful to remind the consumer what problem you are solving for them.
The fact that this post only has 4 comments 7 hours after posting speaks to its simplicity and brilliance.
Really nice job teaching me something today. I wish you were in Boston, I would buy you a beer.
Wow - thanks :)
I am totally agreeing with this.Its true that you have to find your potential consumers first and then ignore completely the non-consumers because all visitors are not the same.So you have to think differently about how you attract your each and everyone of your potential consumers.