You've got this all backwards and you even proved their point. People don't _love_ tokenization, or DRM whatever. They LOVE the removal of friction, like buying things with their phone removes friction of carrying a wallet or a card or whatever I guess. On the other hand DRM makes things easier on the company, but as a consumer I don't really give a fuck about them or what extra work it causes them. In fact, they better have to do something otherwise I'm not paying for anything and they're just collecting rent for something I should be able to attain for free.