From his quote of Kakutani: "Much of what Mr. Gladwell has to say about superstars is little more than common sense"

This is what has always bothered me Gladwell's writings, and when I see someone list 'Blink' as one of their favorite books it pretty much tells me they are someone of little substance. Gladwell is simply a formula writer (and his speeches follow a similar format) and I find it amazing he has extended his popularity this far.