To align incentives, maybe it's time we start paying for the web content we consume with money.
Edit: also, non targeted NON INTRUSIVE ads will do too. Or would have done. If the ad industry wouldn't have burned any shred of credibility they ever had.
I do question the incentive of a number of sites. Reddit technically don't need to track you, they know all they need to based on which subreddit you're currently on. It's mainly sites that have no context to your activities that really need the tracking to attempt to provide ads that makes sense. Maybe having these sites should be financed differently?