5 years of litigation: Meta apparently switches to consent for behavioral ads

noyb.eu

24 points·latexr··7 comments

> The company announced it will ask its users for consent before showing behavioral ads in the future.

But surely, showing behavioral ads isn't the problem. The problem is the data collection and assembling of "profiles" that is required to show behavioral ads.

I don't see where they're committing to obtaining consent before they do that.

The EUCJ's decision regarding Meta's personal data collection and processing actually carries a very important piece of jurisprudence for all sites that need to comply with GDPR and use the "contract" justification:

"[...]the need for the performance of the contract to which the data subject is party may justify the practice at issue only on condition that the data processing is objectively indispensable such that the main subject matter of the contract cannot be achieved if the processing in question does not occur."

EU regulation has gotten far more right than wrong when it comes to tech.

I'm interested in whether they're truly effective. It seems like some of these victories are hollow and meaningless. I've talked to Europeans in tech that seem to think this.

I agree they've been right in spirit, and definitely think it's better than doing nothing, and I think those same colleagues from Europe would agree.

Regulation as infrastructure needs to be built, the holes will be constant and need patching I think.

..with large fines. If Meta is found to be using user data for behavioral targeting even after a user opt-out, the EU and even CA should be on it.

No means Yes, Yes means Ads

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