Seems to mostly be a Facebook phenomenon:
https://arkitekten.se/nyheter/arkitekturupproret-fem-ar-av-h... (in Swedish)
https://arkitekten.se/nyheter/arkitekturupproret-fem-ar-av-h... (in Swedish)
Of course they are going to say that average people have it wrong, "it's a modern social networking phenomena" etc.
Obviously these elitists know beauty better than the average person /s.