the first screen i see when i get to this page gives me no indication of its purpose.. only when i scroll down by half a page do i see any text.. dunno how that is considered good design
I went (for the first time - never heard of it - seems pretty much a US website - 95%+US according to quantcast), saw 3 images that looked stupidly misplaced, scrolled down, saw some horribly illegible text (What is that font), and left.