Right, it took me reading four or five entries before I started to notice that it was really not normal.

And every single post is about an expensive new hardware purchase. Not just computers. Two motorcycles. A generator. Another generator. Solar panels (with accompanying drone footage of the overhead view). And then each post he hopefully points to some Houston-area business where you, too, can get your Hardware on.

It looks like guerrilla marketing aimed at nerds and tinkerers to me.