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That sounds like problem of a manufacturer not problem of a user.

Adding 10k to the cost of the lowest priced car is definitely a problem for both the user and the manufacturer.

The price of the product being higher isn't a problem for the user?

Correct. That's a problem of a manufacturer for not having a competing product.

Would be a nice story if it weren’t for the inconvenient fact that Teslas are selling like crazy as they are.

Sounds like it would be problem for the consumer, though clearly a solved one.