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Maybe it's time to move away from simple winks, and instead make it a diegetic part of the content. I love the way it was used in DBZ Abridged: https://youtu.be/XMGdnof2Vfc

Maybe this is just me, but I think the Wilhelm scream works fine in the older movies where it was only supposed to be noticed by those in the industry. It just falls flat for me when it is done as a wink to the audience.

"Deeply Unserious" might be too strong a phrase but it's close.