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I think you don't understand how much worse the internet has gotten - there are a large amount of bad actors actively trying to make google worse (junk content, etc) - Even just providing the same level of quality results with decreasing quality source data is an improvement.

If it was easy to extract better results there would be competition with better results.

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I definitely don’t understand.

But I’m fairly certain that having 50-100% of the first page of search results be ads isn’t good for the internet. And it’s made worse by google search recommending chrome and chrome recommending google search.

And yet for me DuckDuckGo provides better results, consistently, for last few years. If “internet has gotten much worse” is true (I agree in many aspects it did) then DDG must be improving search at faster pace than Google.

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