Add an RSS feed. I doubt I would visit worthyy.com everyday to see what new site is being highlighted, but I'd definitely take a look if it showed up in my feed reader.
Thanks for the feedback toddcw. There actually are feed / email subscription options but the locations are intentionally 'out of the way' as this is not my preferred method of consumption. Beyond the homepage, you can find subscription options at the bottom of the sidebar on every page.