Business names have all this useless PTY LTD and not necessarily the differentiator that is required. E.g. two fast food chain places operated by the same franchise holder but are located on opposite sides of the highway. For me as map use I am interested in identifying the one on the lane Northbound in the list of search results while driving.

> I already know where I’m looking.

You do, because you're native to the area. The person you're talking to, possibly not.