Professional pianist here. Undoubtedly the toy illumination concept may be useful to someone; that’s fine. But they seem to be positioning this as a bespoke high-end instrument. I’m confused.
But replacing the action with solenoids? The double-escapement action of the modern grand piano is a thing of beauty. Reliable and nuanced; it’s irreplaceable. The tactile feedback, repetition rate, and feel offered by a well-regulated action is so essential to refined pianistic technique.
I wish them well; but I won’t hold my breath waiting for this to materialize. I’m not sure it should. Undoubtedly there is room still to innovate in piano design. Beethoven himself was closely allied with designers and manufacturers of the day after all. But LEDs in the style of gaming computers and solenoids?