So a few points of friction in the sign up process. 1st - the login verification pin is caught in Google's spam filters 2nd - after you sign up, there is no demo. There should be at least one demo form that is auto populated for the user to check it out and maybe edit. 3rd - To actually use the product even at a demo level, a credit card is required. At that point, the app hasn't demonstrated any value, why would someone sign up for it?