Marvel is a showoff, but besides that, VFX are everywhere, and not just for flashy magic.

Practical effects, large sets, location shots, live animals, large crowds, etc... are really expensive and/or hard to work with. That's why VFX are used, and done well, you don't even notice and it makes for a better movie for the budget.

That’s a positive outcome.

I guess that would be true if you considered GenAI to not be VFX?

Wouldn't that be wonderful