https://www.youtube.com/watch?v=ip641WmY4pA
It's got a round LCD on the front of the knob (wired and supported via the hollow shaft of the motor) and uses the flex of the PCB and strain gauge sensors (in the latest revision, simply SMD resistors whose resistance changes when stretched) to detect when the knob is pressed down.
It's open source hardware and software - https://github.com/scottbez1/smartknob
HN folks might appreciate that it communicates with host software on the computer via protobuf-encoded USB serial messages -- nanopb is awesome for embedded C protobuf support, and having the defined schema, autogenerated serialization code, and compile-time type safety is so much nicer than ArduinoJson or hand-written binary protocols!
I'd love to get it hooked up to some real software eventually (video editors or home-assistant control are my 2 main ideas), but it's really just been a fun project to tinker with and try out some new ideas and parts I've never used before.