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I would imagine being extremely good friends with Joe Rogan helps immensely.

He had guests more famous than Rogan before ever going on JRE.

Steven Pinker and Eric Schmidt were in the first ten guests and Elon Musk wasn’t long after. I’m sure Rogan got him more high profile cage fighters and that type of guest, though.

> Does anyone have any insight into how hes managed to get such high profile guests?

Once you have some, they might have introduced him to others like a chain or linked list (if that sounds better ref)

Lex shared this on his podcast as well: It's not easy to find or get hold of Donald Knuth. But, he kept trying and finally got him. Persistence pays, I guess.

Some of the early big name guests who would be known by people outside CS and AI were MIT-affiliated (Chomsky, Krugman).

being into AI at the right time and the MIT affiliation helped.