We actually started our beta launch with a one-off pricing model. We only moved to the monthly model because we discovered through feedback from our beta users that chronic insomnia is fundamentally different from occasional sleep problems or light sleeping issues. Instead, chronic insomnia often comes from deep-rooted psychological factors, like unresolved anxiety, chronic stress, or burnout. These underlying issues can't typically be addressed with short-term solutions or quick fixes.
That's precisely why we believe a one-off program might not provide the continuous support and adaptability required to address such nuanced/varied problems. Our monthly model actually creates a strong incentive for us to provide a highly effective product. After all, no one is going to keep paying us if our product doesn't continue to help them. As a result, we continuously invest a ton of resources into developing new, top-notch clinical content, make it incredibly engaging via animated videos, and are always refining our offerings based on user feedback and the latest research.