I'm not sure when, if ever, an iphone app "made my heart sing." I would probably consider therapy if that happened.
A beautiful elemental weaving of psychology and greed of both author and customers.
So obviously and honestly a scam it was an anti-scam.
A technical feat of one-liner coding, social engineering, and with a modest nod to lickable icons.
I hope whoever created it is living some zen life in a beautiful place, able to meditate on deep things, without a lick of worries due to a bank account funded by rich people with a sense of humor or deep seated status insecurities.
I wish I thought of it first. :)