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Yes, but remember that the polite fiction of the rideshare companies is that they're providing a service to the drivers by connecting them with riders. So the gp's point is a sound one even in this context.

Gig companies call it a two-sided market place and just use different names to describe “producer” and “consumer”. From this point of view both are users.

Not strictly speaking, sure, but I believe that the applicable phrase here is, "Same difference."