Wasn't the point of them tracking us so much to customize and cater our results? Why have they normalized everything to some focus group persona of Joe six-pack?
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Let's try an experiment
Type in "Chicago ticket" which has at least 4 interpretations, a ticket to travel to Chicago, a citation received in Chicago, A ticket to see the musical Chicago and a ticket to see the rock band Chicago.
For me I get the Rock band, citation, baseball and mass transit ticket in that order.
I'm in Los Angeles, have never been to Chicago, don't watch sports, and don't listen to the rock band. Google should know this with my location, search and YouTube history but it apparently doesn't care. What do you get?