I was thinking it would be more appropriate for a car company to hire someone who has managed large embedded development projects instead of a guy who's done a web site. But that might be short-changing Mr. Stern. He's a McKinsey guy who's held successively larger product management and "bidnezz" roles for a while. I suspect that's why they're hiring him, not because he managed a streaming service.
Though... I do sort of wonder... why is Ford hiring a McKinsey business guy to run their software group? I guess you do that if you're a big company.