YouTube tests new anti-adblocker popup with countdown timer
searchengineland.com
searchengineland.com
First ad is always someone yelling at me - instantly making me hate whatever they are selling.
Second ad is always some kind of shitty mobile game that has more often then not an overly sexualized character.
The other 10% are the scam “get solar for free” ads.
Many of us will just pay for premium to avoid. Some of us will engage in the non-stop war of ad block blocker blocker and perhaps ramp up to some other caching / buffering system that blocks the ads another way that makes it seem they run or whatever.
Sure a few grandmas who had a blocker setup for them will capitulate, but I would bet if you are aiming for some sort of 2% increase it will fall very short.
I block ads primarily for security, and because I abhor being forced alcohol ads and similar without a way to block at the ip level.
If adblockers are blocked I will be forced to go premium or switch to peertube / rumble / fbook, etc. I can't do ads, sanity, security, and time wasting are not in my future time blocks.
Although I would say, that some ads are interesting from a mar-tech / creative interest, and I wouldn't find a separate tab with a list of 'ads that may interest you' similar to the home page - strange I know - but that way I could avoid the security concerns and other concerns, and choose a few that could offer interesting offers.
And then, after a few months or a year or so, watch ads on YouTube Premium again (and pay for the privilege), just like they did with cable TV.
Like incognito mode, which is the only way I ever watched Youtube previously.