At $700k/day that would put it at ~260mil/year, with 200mil in 2023, I think this start-up is doing a lot better than most. That 700k can probably be lowered and has probably already been lowered. You would also assume they set the price of the subscription to scale with the user's use. Even at the price right now, lots of the users I know of, are super happy with their subscription, and share it with their family members (similar to Netflix).