The Open Brand: a framework for defining brands

The Github repo referenced here could have been a blog post, but instead he choice to make it a repo. I really love that.

Any advice-giving blog post that the author intends to have a long shelf life ought to be a Github repo. It allows for updates in the future with a clear version history. And, more importantly, it allows for others to make suggestions and contribute to the body of advice via pull requests.

The title made me think this would be a framework to help people come up with their brand, rather than which assets and manuals they should prepare to make sure that their brand is implemented correctly.

Still, great advice. Using "vector-in-psd" rather than Illustrator is particularly clever.

This idea of taking guides like this and putting them on Github is really powerful and underrated. What could be a static document or perhaps a wiki, becomes a transferrable standard that can reflect the insight of the author and the conversation of the community. Also, the threat of forking means that if you don't keep up with current ethos of your subject, then somebody also can (and probably will). Well done.