(I work at AWS)

I know this is close to whataboutism so I will try to choose my words carefully, but does Amazon really have that much power over the Internet? Realistically Amazon does not have a large advert network, footing in mobile, operating systems or web browsers?

They have some control in the form of AWS/Route 53 but that's a far cry from some larger DNS, domain registrar and CDN providers.

Not denying that they have a lot of money, but even when using that money to try and buy a user base (Alexa or Fire Tablet/TV) their success has been pretty limited overall.