It sends a message to people that unless you're Elon Musk you'll get fucked over if you try this.
It is like saying you have to serve 300 life sentences. That is just 1 and everyone knows it. “Be quiet now or you will get another 50” “oh nO, nOt 50 mOrE”
I'm not sure I agree with the principle, but I do see the point and it does make sense as a figure for me now.