Amelio simplified the product categories down to four. They were still full of garbage--Jobs made the real difference there. He got rid of all the trash peripherals and replaced the (many) computer lines with only the iMac.
Amelio simplified the product categories down to four. They were still full of garbage--Jobs made the real difference there. He got rid of all the trash peripherals and replaced the (many) computer lines with only the iMac.
Amelio failed to cut the printer/accessory divisions which were mostly just selling rebadged hardware from other companies. He kept the Newton division even though it was not on a trajectory to success (I say this as a long time Newton fan). He also kept around far more Mac SKUs than were necessary (Performas, education-only SKUs). That's all stuff Jobs cut when he came back.
Amelio had the unenviable task of righting a sinking ship. He didn't necessarily do a bad job at it but acqui-merging with Next and getting Jobs back was the best choice he made during his tenure.
In a way Gil probably would have done very well working under Jobs but once you are in the CEO seat, there is no chance of taking that demotion.