Did any AWS customers experience unavailability during prime day, eg capacity issues launching instances, due to prime day taking precedence over other customers? If there are, they're under NDA so we'd never know.
Hmmmm….
With AWS still growing they are constantly having to add hardware. Ahead of Prime Day, I presume they just bring forward new resources that their model otherwise says aren't needed for a few months.
Unavailability for other customers indicates either AWS growth has plateaued, they have hit the limit of throughput of how much hardware they can provision, or they just did their sums wrong.
That said, why would capacity issues be behind NDA? Anyone can grab their API and attempt to allocate a VM (or 100k)
You can't spin up 100k instances on a virgin account, but it's an interesting idea!